In a perfect world, sales and marketing should have similar priorities and work toward similar goals. But in practice, that isnât always how things pan out.
Just 32% of sales reps and marketers align on analytics and metrics - and that rift is making it harder for both teams to achieve their goals.
Meanwhile, aligned organizations save 30% on their customer acquisition cost and maintain 20% higher customer lifetime value than their unaligned counterparts.
Our new guide explores three key focuses to achieve business alignment and team empowerment:
Understand the attention economy
Use technology and content tools
Improve integrations and team processes