The industry in 2020

What we can expect from a content perspective

In the financial services industry, where sales cycles can be years long, content marketing is essential. Whether it’s creating awareness with blog articles, nurturing leads through the funnel with whitepapers, or sealing the deal with a case study, your content can have a huge impact on the bottom line.

Finance is an industry at the front lines of technological advancement.

More than 81% of banking CEOs are considering the impact of digitalization in their field.

While this is great from a product perspective, it has made it extremely difficult for financial content marketers to stand out from their competitors. From AI technology to chatbots, when everyone is innovating how do you make a bigger impact with your content?

What to prepare for in 2020:

Emphasis on experience

79% of consumers say the experience a financial company offers is just as important as its products and services.

More actionable data

82.5% of finance marketers said their lack of accurate data is going to hold back their campaigns in 2020.

A customer-centric focus

86% of marketers say personalization boosts lead generation, yet how many finance marketers are targetting the right audiences?

Moving in-house

Almost half (47.6%) of finance marketers suspect they will in-house more work in 2020.