4. Move in-house

Why dropping agencies will be a hot trend in 2020

Goodbye agencies...

The rise in in-house marketing has been felt across the financial industry. Big brands like JP Morgan Chase and Nationwide have created marketing and content teams in order to cut costs, while FinTech startups like Stash and Wealthsimple move so quickly that agency production times are too long for their needs.

5 reasons to move in-house

1. Cut marketing costs

Agency fees can quickly rack up to a huge portion of the marketing budget.

2. Speed up content production cycles

Create, publish, and distribute your own content without being held ransom to the schedule of a busy agency.

3. Use your industry experts

No agency can explain the complex subject matters or compliance issues better than the people you already work with.

4. Access your customer data

The data you acquire from your customers can provide the basis for a top-rate content strategy.

5. Avoid agency turnover

No more worrying about being left in limbo when your agency acts out of your control.

How to make the big move

Build a talented team

You're only as successful as the people around you. Make sure you're not only hiring talented content marketers, but also training and developing their skills.

Rely on the data

If you're consistently measuring the performance of your content marketing, you have everything you need to build a strategy. Allow your strategy to change and adapt depending on what the data is telling you.

Use the right tool

The reason we've relied on agencies for so long is that design tools used to take years to master. Now, with tools like Canva and Turtl, anyone can create great-looking content, without the need for a degree in graphic design.