About Turtl

There's a reason we named ourselves
after a sea creature ...

What's in a name?

The Leatherback Sea Turtle may look a bit average, but unlike other species, they have been known to dive down as far as 4,200 feet (or 1.3 kilometers) towards the seabed, slowing their heart rate in the process.

At these depths, turtles are ill-equipped to hunt effectively, so why do they go there? According to researchers, this behavior is rooted in instinctual reconnaissance.

In the evening, jellyfish float closer to the surface for hunting, but these depths are where jellyfish go to hide from the heat of the day. Leatherback turtles dive down to learn where, in the wild expanse of sea, they can expect their dinner to emerge.

This turtle behavior mirrors certain principles that underpin humans reading

We have an easy time at the surface of magazines or books, where we skim and surf through titles and headings to locate something relevant to us. To learn more about the item of interest, we dive in, immersing ourselves in the story.

Turtl is inspired by the Leatherback, steering readers through easily navigable Surf levels and rich Immerse levels. So Surf levels are commonly considered title pages. Meanwhile, the latter demands more from the reader, but delivers greater insight and value in return. For instance, you are reading an Immerse level page right now.

Turtl began as an idea and a few lines of code conceived by founders Nick Mason and Mark Sallows in 2014. It hasn’t taken long for us to blossom into the bright and ambitious intercontinental team we are today!

The concept for a new way of making and publishing resonates with many, so Turtl's software empowers anyone to stylishly create, personalize, and measure interactive digital content with ease.