Because the mockumentary format can apply to B2B businesses too
Riding the coattails of popular sitcoms like The Office and Parks and Recreation, Slack created this mockumentary-style video ad to show exactly why they’re better than other forms of professional communication.
The video surrounds the company Sandwich Video, one of Slack’s real customers, as they introduce Slack to their office.
This campaign was so impressive because, sure, it’s a really fun video, but it’s also a case study and testimonial.
Sandwich video are a real video agency that use Slack, and they created the video to show how Slack had brought all their disconnected forms of communication onto one platform.
The fact that Slack seems almost distanced from it makes it even better.
We’re hearing the story from a client’s perspective, which adds legitimacy and makes the app seem more genuine, which is much more effective than a company ramming its own success down our throats.
