Live feedback, built in analytics\\\ Lean content
Lean lets you maximise time on right content
Need 3 things:
Hypothesis
Performance data
Analytical skills
"The key to being lean with your content is measurement. If you can’t track what’s happening and how your content is performing, then it’s not possible to learn what does and doesn’t work."
– Ben Harper, Oct 2015,
CMI
Create minimal tests
Use data - especially failure data -
to drive your action.
Structure analytics
around story performance
Built in page-by-page data
Headlines & visual conversion
Page read time
Specific engagement data
Integrate read data with CRM
Use live data
based on real time reading
Created with Sketch.
