The need for speed
survival of the fastest
Why we all need to go faster - not just MarTech
"Digital Marketing is just marketing in a digital world''
– 2013 Yvonne Genovese, Group Vice President, Gartner and 2016 Keith Weed, Unilever
The digital world keeps accelerating
90% of all current data made in the last
12 months
The half life of a tweet is now 6 seconds
We're in the dark, on rough ground
"Personalisation is dead"
77% of all consumers don't want a relationship with brands
55% of all UK audience / consumers refusing to share data with companies
80% executives are overwhelmed and underprepared for the challenges their businesses are going to face in the next 5 years
Stories help make connections and illuminate
Small frequent steps surer than giant leaps
Figure out faster whether our stories resonate and engage
See more quickly whether our stories are working
Looking to be first or best in content?
Increasing Value
Up to 7 weeks to create a piece of content (
Techvalidate)
30% of the entire marketing budget is used to create content. (
CMI
)
The right tools allow both first AND best
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