Effective in digital content

Story structure, interactive content

Apply how we best connect with information to digital

Stories

Help us retain information
Structure into themes or 'chapters'

Think Surf & Immerse

Surf - Images and wordbait attract us
Immerse - Engage in detail

On line is not 'narrative'

Dominated by Search and Scroll

Information is not absorbed

Blend offline and online for ....

interactive story

Interact EngageVisual'Play'

Interaction creates data

Conscious and unconscious

Video
Audio

Polls : creating

Involvement
Specific data
Profiling

Shareable Quotes

"It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.''

– Charles Darwin

Data in content allows you to measure

Oracle moved their EMEA mid-market business magazine from print to interactive digital content

readership

engagement

what works,
what doesn't