Enable fast creation\\ Aid Sprint
For fast, go smart
Key requirement:
brains that know the business - not designers
Aim:
Turn content from idea to story as fast as possible
Method:
Inhouse creation
Spend brain time on ideas not formating
Smart:
Tools :
- intuitive UX
- ability to update live
- editor tools that guide structure
- beautiful end product
- collaborative
- a range of uses
Thought leadership
Live event content
Newsletter
Digital brochure
Smart:
a test mentality at point of creation
Hypothesis - what are we trying to prove?
Performance - what are success criteria?
Data - what are the metrics to use?
'Build-in'
analytics and metrics to process and tools
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