Further key questions

To ask

In addition to the basic criteria listed in the previous section there are some additional essential questions to consider when exploring which Content Marketing Platform to select:

Does it integrate with other marketing software that you use or are likely to use?

What training/onboarding is involved, and is it included?

Is there ongoing support? How is support provided? Is there a specific support team?

Are there any limits on how much content can be generated without having to incur additional costs?

Are there additional cost considerations to take on board for number of users allowed etc.?

Can the software be customised if required? And if so how extensive is customisation?

How frequently is the platform updated? Are updates ongoing? What updates are in the pipeline?

What benefits does it have over that of its competitors?