Discover an excellent use of resources (read: former comedy actors) in "Our blades are f***ing great"...
Using one of their founders, Michael Dubin (who has a background in comedy acting) as the leading actor was a stroke of genius. The commercial’s content is funny, no doubt about it, but the fact that he’s the face makes the brand seem all the more authentic.
Within just 48 hours of the video’s launch, they saw 12,500 signups to their service. The director, Lucia Aniello, said that the entire video cost just $4,500 to create due to Dubin’s connections. She estimates that it would have cost most companies $50,000.
