5. The National Lottery

The TV campaign begging '#PleaseNotThem' features some cleverly-cast celebrities...

Featuring a celebrity isn’t exactly groundbreaking.

But James Blunt’s collaboration with The National Lottery in their #PleaseNotThem campaign is genius.

Creating a refreshing ad for the lottery is a real challenge. There’s only so many times we can watch what life would be like if we became suddenly rich before it gets tired and unconvincing.So what was The National Lottery’s solution? They showed us how horrible it would be if certain celebrities won, including the likes of Piers Morgan and Katie Price.And let’s be honest, if James Blunt really was like his depiction in this video, we’d want anyone else to win too.