Where sales meets marketing

Communication + collaboration = success!

For too long there has been a struggle to bring sales and marketing teams together.

The more distance between them, the fewer campaigns and business goals will be attained.

In order for marketers to focus on improving lead quality, there needs to be buy-in from sales.

Similarly, for sales to have a predictable pipeline, marketing must be able to focus on qualitative over quantitative contributions.

As a result, both will increase their revenue output.

How to build a better sales-marketing collaboration:

Understand prospects
To generate demand, you need to know your audience. Learn about core ICPs and their actual pain points as a cohesive team.

Deepen messaging
Demos shouldn’t be the only way audiences learn about what you do. Develop comprehensive content for all stages in the sales funnel.

Enrich experiences
No one wants to receive a generic sales pitch or bland marketing content. Get creative with how you individualize and target prospects.

Apply scores
You cannot avoid low-quality leads if you cannot measure their value. Target the right accounts by integrating engagement and intent data from marketing-sales collateral.

Time to get technical

More campaigns, more content, and more leads are not accurate measurements of marketing success.
We need to be able to look deeper at what value demand marketers can provide to businesses.

Tagging and centralizing the intent data gathered from interactive materials like Turtl Docs allows marketing to not only know an audience is there, but truly get under their skin.

Then it is easier to convert leads into closed-won deals by not only prioritizing leads with greater potential, but delivering them alongside useful insights to sales, guaranteeing an optimal follow-up with personalized content.

Finally, sales and marketing can begin a productive dialogue planning a proactive rather than reactive content strategy based on the provable lead journey and interests.

Explore how Lexus encouraged
80x more clicks to their CTAs as well as
37% more journeys to the "View Offers"
webpage from their brochures.

The collateral that we create using Turtl technology allows us to truly understand what interests our audience - which content, page, video, poll, etc. This analysis proves invaluable to our Sales teams and allows them to engage in real-time with relevant and contextualized
offerings.

Declan Mulkeen, CMO for StrategicABM [Turtl Gold Partner]

How close is your sales-marketing team?

Best buds 😍
Kinda close 😋
Quite distant 🥺
Disconnected 😳

"Being able to track whether our customers and prospects are reading key pieces of content and for how long is a major step forward for us. These insights are integrated with our tech stack to help prioritize high-quality leads for our Inside Sales team to focus on."
_{- Steve Hoyle, Head of UK Operations at Youwe Agency}