Why Turtl? Five ways Turtl can enable ABM at scale

From closer alignment with Sales and deeper account insights to scaling personalized content production

Five reasons why Turtl's great for ABM

Turtl is designed to help businesses deliver digital content that actually gets read and forges deeper relationships with audiences. Here are five specific ways Turtl can power your ABM.

1. Prove and improve the value of ABM

Are you being asked to prove ABM is worthwhile? Turtl's reader tracking can help you demonstrate the impact of one-to-one and one-to-few communications to validate your ABM program and achieve buy-in to scale your strategy. Turtl's science-based format achieves far greater engagement than static, or long scroll content, helping you to improve as well as prove your impact.

2. See how Sales use your ABM content

Turtl's analytics dashboards let you see which collateral is being used by Sales and what's been most effective for them across different accounts and categories. This can help you align your efforts with Sales and focus on where to scale your ABM outputs to see the greatest outcomes.

How mature are your ABM operations?

We don't do ABM yet
We're in the pilot phase of ABM
We're seeing success from ABM but aren't doing it at scale
We're in the process of scaling our ABM operations
We do ABM successfully and at scale

3. Transform your ABM content operations

Turtl gives marketing and sales teams the ability to create and personalize documents at scale, which means you spend much less time, money, and effort customizing content for different accounts. As your Turtl Docs live in the cloud you can quickly and easily update your published content in real-time to improve performance and test new messaging.

4. Deliver deep customer insights Sales can act on

How buyers read your documents reveals hugely useful information about their motivations and intent. This kind of data and insight can help your sales team focus on the right parts of your offering, lead more relevant conversations, and close deals faster.

5. Identify what works so you can do more of it

Performance assessment is made easy with Turtl. Our dashboards give you the ability to quickly identify what's being engaged with both across and within documents. Use this insight to determine what needs new messaging, and what kind of content to continue producing for each account across the buyer journey.