Scaling ABM
with content automation

Create a platform for effective personalization at enterprise scale

Break down the barriers to scaling personalization

Content automation transforms the ABM process at every stage, allowing you to use your account data to create personalized content automatically, deliver it at scale, and gain meaningful insights into engagement. Our own marketing team uses content automation to create a much less manual ABM process—here’s how you can too:

1

You take all the great insights sitting in your account insight tools and push them to your CRM.

2

By combining account insights with CRM data to score account readiness, you can easily prioritize target accounts and individuals within those accounts.

3

Then, you can pull those insights into your content automation platform to assemble personalized content automatically at the account or individual level.

4

Next up, your platform enables you to send content from your marketing automation tools to as many contacts as you like – and everyone gets their own customized version.

5

And the best thing is, with a content automation platform, you can capture engagement insights at a granular level and feed them back into your CRM and account insight tools, ready to refine your approach and optimize your next campaign.

The power of modular content

With a little upfront planning, you can create modular content that can be broken down, rearranged, and repurposed. And with Turtl Docs, you can even do this automatically, moving Surf and Immerse pages (you're reading an Immerse page right now) wherever they're needed based on each reader's interests and preferences.

Unlike static PDF content, Turtl Docs enable you to track precisely how every reader engages with your assets, including which parts they read and how long for, so you can see what resonates and what falls flat.

Capture meaningful engagement insights within every page

The virtuous circle of content automation

Thanks to content automation, you can turn insight into action, action into engagement, and engagement into even more insight.

The content itself is more engaging because it's personalized and interactive. The ABM process is much smoother because automation is doing all the heavy lifting. And you can focus on what really matters – creating great material, continuously improving your core content, and fine-tuning your personalization based on deeper insights.

While you're here, why not see for yourself?

Static formats vs Turtl

STATIC FORMATS LIKE PDF, WORD OR POWERPOINT

Static formats vs Turtl

TURTL