Personalization at scale in practice

Real-world content automation results

Content automation in action

At the global insurance broker Willis Towers Watson, timely engagement insights in Turtl revealed the huge potential in an untapped market, helping to generate significant new sales opportunities.

By optimizing customization using Turtl, online enterprise Amazon was able to create customized, localized content at scale for six custom audiences in nine languages.

Data analytics firm Kantar now sees an average read time of 6 minutes and has generated 6,000 leads since they implemented Turtl.

And as you might expect, we've also experienced the results of automated personalization first-hand. When our own SDR team began to use the Turtl platform, they increased leads-to-meetings by more than 300%.

Learn more about how Turtl's personalization works here

I think Turtl's personalization features are the real sweet spot for us. It's great for outreach because you can quickly build a piece of content and then automate it so that every recipient sees a personalized video on the cover page, for example. Having all of these custom elements appear automatically throughout the document is really powerful on a one-to-many scale.

Deanne Crocker, Marketing Manager, Punch! ABM

Automated personalization at Punch! ABM

At Punch! ABM, a specialist account-based marketing agency, Q4 was drawing to a close. Sales conversations were beginning to dry up, but the team had three cybersecurity companies sitting in their pipeline.

While the conversations were going well, the team was concerned about how several weeks of vacation could damage their momentum. To accelerate the sales cycle, Deanne Crocker, Marketing Manager at Punch! ABM, turned to Turtl. Using Turtl's editor, Deanne created one piece of digital content that would appeal to all three cybersecurity companies – an analysis of their shared audience and an overview of content consumption trends.

She then used Turtl's automated personalization to instantly generate three separate versions of the content, each tailored to incorporate company names and other identifying markers.

In the end, the team closed two of the three accounts before the end of the quarter, and Deanne believes it's because Turtl helped her create custom content at speed.