A guide for marketers on agile leadership - Agile Marketing Leadership for your company | Turtl Guide

A guide for marketers on agile leadershipHow your company's marketing can bring in efficiency and innovation to compete in a crowded marketA marketing leader’s onus is to optimize and stand out, so read on for ways you can bring in agility and innovation to compete in a crowded market.Contents

***INTRODUCTION***The modern marketing leader

***FOCUS 1: Attention*** How much is attention worth?

***FOCUS 2: Buyer Experience*** Foundations of a great experience

***FOCUS 3: Insights*** Shining a light on dark data

***FOCUS 4: Agility*** No more mission 'impossible'

Content innovation and agility drives results at speed and scale:

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