A digital-first solution for data-driven marketers
Turtl was a natural choice for AIG Life to replace static PDF and web pages with a dynamic reading experience that also provides more granular data to help the team understand their readers
Turtl's ability to report on reader engagement within each section of a piece of content would let AIG Life focus its efforts on the topics and aspects of the research which resonated best with their audience. This insight could inform both spend and content production, delivering a better overall experience for readers.
Turtl was selected in 2017 and an existing piece of content was chosen as a test case to see what improvements could be gained. Getting set up with Turtl was quick and easy, and AIG Life was soon ready to publish its first piece.
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