Allianz Care + Turtl | Case Study | Turtl
Learn how using Turtl has empowered the Allianz Care team to create high-quality digital-first content that delivers results.
*Allianz Care + Turtl*
Better quality, deeper insight, bigger impact
Offering more than just payouts
Allianz Care wanted to help
their clients stay healthy
Sharing health advice that resonated with their audience
Allianz Care wanted to:
Increase visibility of their wellness programme
Digitally transform their marketing function
Push content that genuinely resonates with their audience
Amp up the wellness programme
Leveraging their data and expertise, Allianz Care has for the last three years created health guides for their brokers and clients to be a true partner in wellness - not just an insurer. The success of these guides led to regular email campaigns, with the content attached in PDF.
Improve digital experience
The marketing team at Allianz Care could see that a lot of readers were engaging with the email and report on mobile however realized that using PDF delivered a particularly poor reader experience. They needed a better, digital-first format.
Another problem with their existing approach was the lack of analytics captured after the PDF of the report was opened. Were people actually reading the different articles? What were they most interested in? Did they care about the things Allianz Care thought they did? Without this insight, the team couldn't optimize their content.
+ actionable insight
Everyone is a creative with Turtl
A tool for everyone
The ease with which anyone can create and publish professional quality content in Turtl without any design or development skills was hugely important to the Allianz Care team.
Allianz Care publish new content in up to six languages, a task that the flexibility of Turtl's format and editor makes much faster and easier than translating PDF documents.
Learning from performance
The ability to review the performance of every section of a content piece and edit in real time means that approaches to content structure, messaging and design can be tested and improved over time. This was a compelling benefit to Allianz Care, keen to maximize the impact of their work.
"A big leap forward"
The impact of Turtl
Turtl has helped bring us into the digital age of communication
Digital Marketing Manager – Allianz Care
Turtl has empowered the Allianz Care team to create high-quality digital-first content that delivers results. This success has brought visibility to the team internally and now Turtl is being implemented for other use cases across the business.
The quality of the content produced by the team has increased substantially through the use of Turtl, giving customers a superior experience which is of great importance to the business.
The team has seen email engagement rates improve notably. They have also been able to improve the performance of individual pieces by identifying patterns in drop off, and integrating more interactivity to retain attention.
What the data says
60 days total reading time
Over 23,000 reads in first few months
Readers in ~200 countries