Turtl helps Allianz GI put readers first

Improved audience intelligence drives strategic content execution

Dynamic content that reveals readers' true interests

Allianz GI opted for a solution that empowered their in-house team to not only create beautiful experiences but easily track how each is received by their readers

Meaningful metricsThanks to real-time analytics, the business is now focusing more on meaningful metrics like individual read times and what content is actually consumed rather than relying on vanity metrics like open and click-through rates. Valuable reader insightBy moving to Turtl's interactive and trackable format, the team now receives chapter-level reader analytics that afford a more sophisticated understanding of who is reading content and which subjects are resonating with readers. The team uses this information to determine what to talk about. On-brand & accurateAllianz GI's precoded brand template in Turtl offers a wonderful balance of editing freedom and brand consistency. Real-time editing means the team can keep content accurate and up-to-date without needing external resources.

The insight we gain from Turtl from a data perspective is much richer than what we had from a simple PDF, it allows us to make more informed decisions about our content and what we’re sending to our clients

Tom Hughes VP Marketing UK & Europe, Allianz

Increased reachThe team report increase in reach supported by average read times of over 5 minutes, validating the hypothesis that their content is of importance to their readers.

By putting our clients' behavior and preferences at the center of what we’re doing, we are creating more of what clients want and less of what they don’t

Tom Hughes, VP Marketing Allianz UK, and Northern Europe

The newsletter

AllianzGI's monthly newsletter features stories and news relating to investments, the business, and their perspective on popular themes, such as Brexit. Turtl's analytics reveals to the team which articles resonate most with readers, highlighting where best to focus their next content efforts.