Key take aways
Five things to consider
There is no 'one size fits all'.
Each organisation's content marketing plan will be different and dependant on your business objectives.
Understand the 'why'.
Your plan should cover both your business and customer needs and the role content will play in helping to meet these.
Ensure the content plan is documented.
This will give clarity to goals and also enable effective measurement of content success.
Share your plan with other teams within your organisation, especially sales
. Having the whole business on board and aligned will increase chances of success.
Measure the effectiveness of content that is produced
. Refine and improve. And subsequently review and update your plan on a regular basis.
What's the use of running if you are not on the right road
German proverb
Created with Sketch.
