CHOOSING KPIS
How to pick the right KPIs to measure your content's performance
Becomes
Av. Read time per source orTotal read time per source
Av. read time for documentMost and least read Chapter pages
% of readers that signed up% signup from Turtl% signup hard gates vs soft gates
Awareness
Consideration
Conversion
Retention
Customer Mindset
Pain / Problem aware
Solution aware
Provider aware
ROI and adoption
Content Goal
Discover and notice brand
Like and trust brand
Convert to customer
Build brand advocacy
Distribution
Email, social, paid, website
Email, website, paid retargeting
1:1 Email
Email, in-app notification
Content Type
Thought Leadership, Whitepaper
Case Study
Proposal
User Newsletter
No. Reads
Av. Read time
No. Readers
Av. Chapter page CTR
Av. Content page time
% Repeat readers
No. Form conversions
% CTA clicks
No. Shares
% Bounce rate
*Example data
