*Use cases* What can you create?
From brochures and model launches to dealer comms and newsletters, Turtl makes digital content a full-bodied experience
Create immersive digital brochures with Turtl
Did you know that the PDF was invented over 25 years ago? It was created to maintain consistency across electronic documents so that when they were printed, they would always look the same, regardless of which machine was used.
As we've moved increasingly digital, the PDF's core function has remained. It's ultimately designed to be printed. This is why reading a PDF on mobile devices is a terrible experience. It's a static document, it doesn't adapt.
Turtl Docs are living documents designed for digital consumption. They adapt to whichever device you're using, while incorporating interactive features like video, audio, polls, and charts to create an immersive experience, something that has been sorely missed throughout 2020.
Our format lets you create a two-way channel with your digital brochures. Not only are you supplying them with the information they need to know, but their engagement with that brochure is harvesting information about their interests and concerns, which you can use to tailor future communications.
In a recent study using eye-tracking software to compare the reading experience between Turtl Docs and the PDF, it was found that Turtl's format extended read times by
At the core of Turtl's format is its emphasis on visual content. The structure of a Turtl Doc requires regular imagery so that your readers' brains are "reset" between chunks of text. You can also add videos to build a three-dimensional picture of your cars, closing the gap between the in-person and digital experience.
Turtl allows you to move away from broadcast-style content that dictates information to your readers. Your digital brochures can serve as a way for you to gather feedback on the concerns of your audience, making a traditionally static experience more conversational.
For example, if you create a digital brochure on your electric vehicles - a topic people have many questions on - you can insert polls at key points to uncover where the majority of their knowledge gaps lie. These insights help you improve your existing materials, tell you what new content you need to create, and help identify the concerns of individual buyers, so that their future communications can be more empathetic and tailored.
Which is your biggest concern about buying an electric car?
- How far it can go on one charge
- The availability of chargers
- How much charging will cost
What else can you create?
New model launches
Create digital experiences of new models that wow viewers and track how your dealerships and prospective customers engage with the collateral
Keep your dealers equipped with the latest specs and offers by remotely updating collateral. Track if and how they're sending out the comms you share with them.
Stand out in the inbox clutter with visually-driven interactive newsletters that keep people’s attention for longer. See which of your contacts or colleagues give your news the most amount of attention.
Create stunning editorial layouts and drive engagement with video and reader polling. See which topics your readers care most about to improve future issues.
Keep the latest messaging, videos, brochures, and guides accessible from a single URL and keep track of how individuals engage with the resources.
5 ways Turtl can help your business
Why we love working with automotive companies
1. Transform the power of brochures
Use the power of highly visual and interactive digital brochures to generate leads and help car buyers fall in love with your cars – being honest, does your website make that easy? Turtl’s psychology-based and digital-first format motivates car buyers to progress along the purchase journey, even during a lockdown.
2. Save money, time, and effort
You don’t need design or development skills to use Turtl. This means you can make updates to content or create customized copies of your materials without relying on your agency, saving you time, fuss, and money. By going digital, you also save on print costs!
3. Understand buyer behavior
Track how your prospective customers interact with your brochures in detail to determine their preferences and intent. See which models they spend the most time looking at or which add-ons they're weighing up. You definitely can't do that with a print version!
4. Personalize your communications
Our straightforward editing tools and unique personalization capabilities make it easy for people across your business to produce and personalize documents in Turtl on the fly. Send customized brochures straight to your customer's inbox while they're still at the dealers.
5. Track and manage dealer comms
Know whether or not your car dealers are using the collateral you send out by monitoring engagement and resolve any issues if they’re not. Remotely update your brochures, new model launch guides, etc. so your dealers are always equipped with the latest offers and specifications, without them having to do a thing.