The Complete Guide to PDF Analytics by Nick Mason was a huge success. As you can expect, this book was empty.
It was a ruled notebook with no writing inside, due to the fact that there are zero analytics from a PDF file!
Most people at Ignite understood the joke and loved it.
A few attendees asked a member of the sales team if it was an error... We then explained the idea and had a good chuckle as they re-read the cover. Gotcha!
Pick up your own signed copy at our next event
Are your fingers itching to zoom in on this eye chart?
The PDF came long before Apple enslaved us all to the smartphone. It was created to be printed, and it’s great for that purpose (give credit where credit’s due), but it absolutely sucks on mobile devices.
Pinch. Scroll. Pinch. Scroll. Finally, a legible font size.
Can’t really blame it either. It’s like getting angry at a cassette tape for not connecting to your Bluetooth speaker.
PS - The bottom line reads gives you wrinkles
Speaking of Snow White, wasn’t the Evil Queen jealous of something younger coming and replacing her?
Outsourcing the design of your PDF documents to design agencies is a risky (and expensive) move.
The agencies you hire may be using different programs with different design capabilities, pushing the boundaries of your style guidelines, and creating content that’s just not consistent.
With the PDF, creating content can feel like you’re stuck in a queue at Disneyland – a winding trail of more people and barriers than you can count.
By the time your content piece is finished, it’s had more hands on it than a puppy thrown to a pack of toddlers.
How great would it be if your team could be virtually independent in creating, designing, publishing, and monitoring their own content?
If only there was something out there that could do all that and more…
There’s a good reason technology has changed since then. As the digital world has exploded, we’ve ditched the old stuff and embraced the new. So why are we all still clinging to the PDF.
Want to know what the PDF would sound like?
Attendees at Ignite picked up the headphones and put them on, only to experience that awful dialup tone. Ha!