#KillthePDF
At 8 am, our Turtl team gathered outside the Business Design Center with five large banners and a bundle of energy, to stage a protest against PDF. This was part of the #KillthePDF 2019 campaign.
Our aim was to generate buzz and brand awareness as the attendees were queueing to enter Ignite.
We handed out Kill the PDF stickers to event attendees, commuters, business workers - pretty much anyone that witnessed our staged protest, and got our catchy chants stuck in people's heads before they had entered the event.
Here's one of our best chants...
I don't know what you've been taught, but the PDF's no longer hot
The time has come to let it go, PDF out the window!
With our large banners, the Turtl team weren't allowed onto the bus, this resulted in everyone walking back to the office.
Surprisingly, this turned into a huge success!
We passed many commuters who stopped to take photos and ask about our campaign - safe to say we were pretty happy with the outcome.