When Davide Gaeta, Head of UK Digital Marketing at BNP Paribas Real Estate UK, first stepped into his role, content creation was very traditional, heavily relying on skilled marketers and graphic designers to produce PDF documents, a format first invented in 1993.
"We were stuck in the 90s," explains Davide. “All that time and resource poured into content that wasn't fit for the modern reader and gave us little in return in terms of data.”
