Challenges and objectives:
Rethinking content for a modern audience

What expectations had to be met?

Finding new ways to reach readers and empower creators

The teams at BNP Paribas Real Estate UK and Strutt & Parker had four objectives for a digital content platform:

1.

Experience

Can it disrupt our audience's expectations and revitalize the reading experience?

2.

Analytics

Does it provide analytics we can use to better understand our readers?

3.

Ease-of-use

Can my team learn how to use it quickly and with minimal training?

4.

Service

Will the vendor stick around after we've signed the contract to support us?