Solution:
Breaking down barriers in content creation

Why Turtl has been adopted across research, marketing, and HR teams by multiple brands in the BNP Paribas Real Estate UK Group

Accessible content creation that doesn't compromise on results

A dynamic, non-linear reading experience

Davide wanted to move away from the outdated PDF. Turtl's format was designed as a direct alternative, rejecting long-scroll navigation by encouraging readers to flick back and forth through chapters that emphasize visual assets and interactive widgets. Lumen Research scientifically compared Turtl's format against the PDF and found that Turtl extends read times by 73 percent.

Behavioral insights captured in analytics

Turtl's digital-first format allows the teams at BNP Paribas Real Estate UK to measure content performance in each section of their documents and even track individual readers. "Being able to see exactly which areas of a piece of content are driving the most interest is something we just didn't have access to before and it's critical to understand exactly where we should be focusing our efforts," says Davide.

Agile content creation open to all skill levels

Turtl has empowered creative and non-creative functions at BNP Paribas Real Estate UK to produce their own content. The drag-and-drop editor allows them to create premium documents at speed without any coding skills or advanced design software. Brand guidelines are hardcoded into the editor so Turtl automatically distinguishes and protects their branding.

A customer success team that backs you

Tired of vendors who disappear after the point of sale, Davide was determined to find a new vendor that would continue to support his team throughout their contract. Turtl's dedicated customer success and support teams have a close relationship with the users at BNP Paribas Real Estate UK, helping train new members and offering advice and technical support whenever it's needed.

How BNP Paribas Real Estate UK uses Turtl

International research reports

The Research teams at BNP Paribas Real Estate UK and Strutt & Parker produce lengthy reports analyzing the latest data in the property market across large geographical regions. The Turtl format packages these extensive reports in a way that reduces cognitive fatigue in readers.

Localized real estate briefs

Using pre-made templates in the Turtl editor, the teams can quickly create monthly real estate briefs for their local regions. This cuts back on bloated production cycles and design bottlenecks often seen in traditional content operations.

HR handbooks and onboarding

Human Resources teams at both BNP Paribas Real Estate UK and Strutt & Parker use Turtl to create training documents for hiring managers, onboarding resources for new starters, and more. All without over-reliance on marketing.

Internal communications

To keep employees up to date with the latest coronavirus policy, both brands began using Turtl in 2020 for internal communications. As Turtl Docs exist on URLs, they can be edited in real-time to remove outdated information from circulation.

We cover the full real estate lifecycle in the UK, including residential, commercial, and rural. That requires a significant amount of content. Turtl's software allows us to quickly produce collateral without sacrificing quality or brand security.

Davide Gaeta, Head of UK Digital Marketing, BNP Paribas Real Estate UK