BPS World + Turtl | Case Study | Turtl
How BPS World use Turtl to make deeper connections with their partners - while proving ROI.
***BPS World + Turtl***Keeping a personal touch
How BPS World use content to keep recruitment human
A different way to connect
How BPS found Turtl, and a standout approach
in recruitment
A fresh perspective
BPS World is focused on forging deeper connections with people — whether they're clients, candidates, or colleagues. Marketing Manager, William Geldart, heard the story behind Turtl, and saw a different way for the recruitment partner to reach out to its clients.
BPS World is focused on forging deeper connections with people — whether they're clients, candidates, or colleagues. Marketing Manager, William Geldart, heard the story behind Turtl, and saw a different way for the recruitment partner to reach out to its clients.
Why Turtl?
William saw Nick Mason, CEO at Turtl, deliver a talk on the story of Turtl and how the platform is inspired by the science of reading. He immediately was taken with how passionate the people behind the platform are, and how Turtl could be used to both enhance the reader experience, and deliver analytics to help BPS World to understand better the people they connect with.
About BPS
BPS World is a global recruitment partner with 20 years of experience. Their unique approach creates cost and time efficiencies at scale, and they are behind hundreds of thousands of unique and life-changing recruitment experiences across the globe.
I could see it was a really exciting, immersive experience...it was different.
William Geldart, Marketing Manager, BPS World
Before Turtl
Before Turtl, the team was delivering content that wasn't optimized for connecting with people. They converted content from Powerpoint into PDF, which was costing them valuable time and giving them little in return.
The four-person team was not only responsible for pushing out content internally to sales, but also offering services to clients for employer brand projects. If they were to keep offering an exceptional amount of content, they would need an outside-the-box solution.
"The appeal wasn't just the excellent visuals and how appealing it was to the end-user," William said, "but in terms of the wide variety of different use cases that we could see."
"From falling in love with the theory and the concept, I began to feel a sense of how we as a business could really utilize this".
How did Turtl feed into BPS' partnership-focused approach?
Made for partnerships
How BPS used Turtl's analytics to build connections
Humanizing recruitment...
BPS World uses Turtl to get closer to their clients by understanding the content they are engaging with and for how long. This means they can generate personalized communications based on data, and spot trends in user engagements.
Using insights from Turtl, BPS World have access to:
- Average read times
- Chapter click-through-rates
- Shares
- Lead generations
We like to embed ourselves with clients. To do so, you need this kind of insight to humanize recruitment and the sales process.
William Geldart, Marketing Manager, BPS World
What we're selling is hard to digest...our buying cycles are long and to create those partnerships you have to make deep connections.
William Geldart, Marketing Manager, BPS World
Suddenly, there's a two-way relationship between prospector and reader. This lends itself particularly well to sales, where Turtl enabled the sales team to gain a sense of what their prospects were interested in, and what they wanted to learn more about.
In recruitment, the long buying cycles mean that it's important to keep leads engaged. Without needing design skills, the marketing team offered sales the resources to keep connections strong.
See BPS World's content in action:
The real value is to show that we're not just producing content, but content that can convert or lead to sales qualified opportunities.
William Geldart, Marketing Manager, BPS World
For William and his team, keeping track is paramount. They are driven by tangible results and use Turtl to report to the wider team how many leads their content has delivered, and how many people have engaged with particular docs. Moving forward, they plan to use their integration with Hubspot to foster their lead generation and provide these insights to the wider business.
Real human support
How BPS gained an hands-on support team at Turtl
The innovative spirit and people approach at Turtl really does come across. To work with that kind of business is fantastic for us.
William Geldart, Marketing Manager, BPS World
The BPS marketing team found a support team in Turtl who not only were on-hand during installation, but for any questions or advice along the way. The reason why support with Turtl is so different? Because there are real humans behind it. This means that the team had in-person meetings, calls, and online support to keep the partnership on track.
