BPS World + Turtl | Case Study

How BPS World use Turtl to make deeper connections with their partners - while proving ROI.

CASE STUDY: The story of BPS World and Turtl

How using tech to make recruitment more human sees bounce rates drop, read times increase, and appeals to readers across multiple channels.

Results At a glance

Faster content production, in-depth reader insights, personalized materials, and proving ROI

The human touch with tech

When BPS used Turtl to create their digital content, the benefits quickly became apparent:

Quick and easy content production	From a standing start in Q2 2022, BPS created 18 candidate packs, achieving 500 reads from 300 readers, an 11% bounce rate, and an average read time of 2_^1/2 minutes.
Proving ROI	BPS uses Turtl's Analytics Engine to track tangible results and report to the wider team.
More insights, better content	Turtl's reader insights help BPS to understand what's working well and inform content strategy.
Personalized recruitment content	BPS can now identify trends in user behavior and generate personalized communications based on data.

The real value is to show that we're not just producing content quicker, but that content can attract talent, convert prospects, or lead to more opportunities.

William Geldart, Marketing Manager

When William met Turtl ...

Marketing Manager William Geldart was at a talk where Turtl's CEO Nick Mason explained how Turtl could be used to both enhance the reader experience, and deliver analytics to help businesses like BPS World better understand the people they connect with. This was particularly appealing to William's team who are focused on forging deeper connections with people - whether they're clients, candidates, or colleagues. <b> This is the story of BPS World and Turtl →

THE PROBLEM: Life before Turtl

Budget restrictions and a tight labor market means getting candidate attention in an <br> easy yet innovative way is key

THE CHALLENGE:

Content that connects and elevates outcomes

In 2019, the team was delivering content that wasn't optimized for connecting with people. They converted content from Powerpoint into PDF, which was costing them valuable time and giving them little in return.

The four-person team was not only responsible for pushing out content internally to sales, but also offering services to clients for employer brand projects. If they were to keep offering an exceptional amount of content, they would need an outside-the-box solution.

Once seeing the Turtl format in action he described Turtl Docs as "a really exciting, immersive experience ... it was different". After falling in love with the theory and the concept, Willian began to feel a sense of how BPS World as a business could truly excel Turtl.

"The appeal wasn't just the excellent visuals and how appealing it was to the end-user," William said, "but in terms of the wide variety of different use cases that we could see."

About BPS

BPS World is a global recruitment partner with 20 years of experience. Their unique approach creates cost and time efficiencies at scale, and they are behind hundreds of thousands of unique and life-changing recruitment experiences across the globe.

Our content needs to connect, and a platform like Turtl does that very well because of the templates, Creation Studio layers, and how easy it is to scale. We can avoid that back and forth with designers and never worry about that one typo on a PDF again.

William Geldart, Marketing Manager at BPS World

And then along came Turtl →

THE SOLUTION: Life with Turtl

Building connections and value with <br> content, data, and team ROI

THE SOLUTION:

Delivering a human touch with innovative tech

The real value is to show that we're not just producing content quicker, but that content can attract talent, convert prospects, or lead to more opportunities.

William Geldart, Marketing Manager at BPS World

1. Definitively proving ROI

For William and his team, keeping track is paramount. They are driven by tangible results and use Turtl to report to the wider team how many leads their content has delivered and how many people have engaged with particular docs. By integrating with Hubspot, BPS World fosters its lead generation and can access these insights across the wider business.

2. Data is in the details

In recruitment firms, long buying-delivery cycles mean it is important to keep leads engaged. William's team can provide the BPS World sales team with on-brand resources to keep connections strong.

William explains, "What we're selling can be hard to digest. To create partnerships you have to make deep connections and show your value."

Using insights from their Turtl Docs, BPS World teams have access to:

Average read times
Click-through-rates
Repeat reader numbers
Shares, form fills, and lead data

3. Elevating recruitment

BPS World aims to embed itself with clients. To do so, they need insights to understand the content readers are engaging with and for how long. As a result, they can generate personalized communications based on data and spot trends in user behavior.

Furthermore, BPS World can stand out as a recruiter even while prospecting and recruiting. When sharing a Turtl Doc, the format offers a sense of what prospects are interested in and what subsequent readers will experience.

BPS World in action →

A 2022 note from William Geldart, Marketing Manager at BPS World:

Since engaging with specialist construction business, Sweet Projects, we’ve been able to swiftly create co-branded candidate packs that showcase our partner and drive key engagement metrics.

From a standing start at the beginning of Q2 2022, we’ve published 18 candidate packs, achieving over 500 reads and nearly 300 readers. The packs have proved to be a high-impact entry touchpoint, enjoying a low 11% bounce rate while achieving an average read time of over 2.5 minutes.

Sweet Projects has fully embraced the materials we’ve created, going so far as to link directly to our candidate packs from their own careers page. Over a third of the total number of readers have been sourced from a mixture of social media and traffic from the Sweet Projects website, further displaying the candidate packs’ appeal across multiple channels.

BPS World's content in action

Explore an added bonus William found →

Hands-on, real human support

The BPS marketing team found a support team in Turtl who not only were present during installation, but for any questions or advice along the way.

The reason why support with Turtl is so different? Because there are real humans behind it! We are proud of the fact that the BPS World team can have in-person meetings, calls, and online support to keep the partnership on track.

We were looking for something more engaging, interactive, and where we could understand the thought processes behind the reader and what they're engaging with, but the innovative spirit and people approach at Turtl really does come across. To work with that kind of team is fantastic for us!