A 2022 note from William Geldart, Marketing Manager at BPS World:
Since engaging with specialist construction business, Sweet Projects, we’ve been able to swiftly create co-branded candidate packs that showcase our partner and drive key engagement metrics.
From a standing start at the beginning of Q2 2022, we’ve published 18 candidate packs, achieving over 500 reads and nearly 300 readers. The packs have proved to be a high-impact entry touchpoint, enjoying a low 11% bounce rate while achieving an average read time of over 2.5 minutes.
Sweet Projects has fully embraced the materials we’ve created, going so far as to link directly to our candidate packs from their own careers page. Over a third of the total number of readers have been sourced from a mixture of social media and traffic from the Sweet Projects website, further displaying the candidate packs’ appeal across multiple channels.