4. Always on brand
Turtl's brand lockdown ensured that content was always faithful to the corporate brand and consistent across all materials without exception. And the fact that no design or technical skills are needed to create, publish or measure content performance allowed Faith's whole team to get involved with the end-to-end content process.
5. Incredible insights
The team had grown used to content performance metrics being limited to PDF download counts. With Turtl, they could suddenly report on read times, page conversion rates, interaction rates, and even individual reader journeys, allowing them to see clearly what was working best and improve future materials in response to the data.
Moreover, they saw Turtl content receiving more shares and generating greater reach due to the compelling nature of Turtl's reading format. It was not uncommon for a Turtl piece to perform between five and seven times better across all metrics versus its PDF predecessor.