The solution:
Life with Turtl

3 beneficial effects felt by the whole company

Engaging and evergreen digital documents

Getting everyone involved

Community Brands has grown from one Turtl Doc creator to a whole team working on dynamic digital documents, including a group of dedicated in-house designers. Kathy comments "As time has gone on, we have more resources now than ever before ... so we can do a better job, thinking strategically and creatively to make more resources that look amazing."

While the creators make the content, the new designers elevate the collated look, and then the marketing campaign team sends it all out. Yet, if there is an update that needs to be made or an asset to be swapped out, Kathy can make that change in an instant.

When I started, I was making the Turtl Docs. Now we have a full team!

Kathy, on how Turtl has justified her team's growth.

A change in content priorities

As previously mentioned, Kathy has seen a shift in what kinds of content are being created with Turtl now. There's been a decrease in statistic-heavy reports and an increase in creative thought leadership or helpful content directories. That's mostly due to the in-depth analytics tool tracking all their output which anyone can access.

Everyone across Community Brands has the same information at their disposal which helps with making decisions and giving feedback. Someone doesn't have to be a creator to see the results of content, and Kathy finds that sales teams will check who has read marketing materials and to what extent before and after calls.

Kathy also mentioned how it takes a lot of time and effort to pull resources together. "We hoped adding assets into a series had the potential to make it all reach more people and get more attention. And by sending out a collated library of potential resources to prospect lists, we got more people to take a bite than they ever did with individual assets. It works! It's a great way to continue capturing prospects."

It's nice to put something different out there which is interactive and fun. Personally, I like differentiating between surf and immerse pages when I send out links of what someone should read. And I know our MIP team enjoy crafting personalization quizzes to boost interaction but also capture data.

Kathy on what the team loves about Turtl.

Getting gritty to give Docs a longer shelf life

Digital documents still take some time, planning, and resources to bring to fruition, but they also come with a longer shelf-life. The online hosted media can be easily shared, updated in real-time, atomized for distribution, and automatically distinguishes between pages for pointing readers to specific moments.

Whether the Community Brands team is promoting a short fundraising guide or a lengthy inspiration-filled eBook, being able to direct readers to specific pages is Kathy's favorite aspect of Turtl Docs.

A large goal of the work we produce like guides is to turn prospects into customers. We have actually had a lot of success with content libraries of infographics and webinar recordings within Turtl Docs. So we certainly lean on Turtl for our content to have a longer shelf life.

Kathy, on how the team uses the Turtl platform

How personalized digital documents benefit Community Brands ➜