BEST PRACTICES

Mastering Turtl Doc distribution

KEY CONSIDERATIONS
FOR EVERY CHANNEL

#1

Create a consistent
journey from channel
to your Turtl Doc

Ensure the cover pages of your Doc follows on from your messaging. Use similar language and visuals to reduce Bounce Rate.

#2

Prepare your reader
for the Turtl experience

Your readers might not have experienced Turtl's interactive format before. Set their expectations through your language and the visuals you use.

#3

Reduce the number
of user clicks in your
Turtl Doc

The longer the journey to your Doc, the more readers you'll lose along the way. Make it as simple as quick as possible to access your Doc, reducing steps to get there.

#4

Utilize different
sharing assets for
different channels

Utilize different sharing assets for different channels to optimize your comms. Consider other creative ways to promote the Doc such as a short video or GIF.