04
Put value in the post: Call out the primary value your content is delivering so readers know why they should click through. Break this down into clear bullet points rather than length paragraphs.
05
Share: Tag collaborators or key contacts in your post to widen the post's reach and encourage forwards shares.
06
Repurpose and modularise: Don't just post about your new piece of content once. Break it down into quotes, videos, charts and more to get the biggest bang for your buck. If you make changes to your Doc, use that as an opportunity to share again.