CHANNEL DEEP DIVE
WEBSITE

Make an impact

WEBSITE: TOP TIPS

#1

Consider your goal: Start by considering what you're trying to achieve on your web pages. Are you creating a landing page with a hero piece of Turtl content to drive conversion rates or displaying a range of content on a blog page? What you're aiming for will dictate how you plan to display your Docs.

#2

Leverage sharing assets: Turtl assets come with:

Social card links with a Cover page image (which you can download for your website)
GIFs for email campaigns (which you can download for your website)
Embed codes (which you can embed directly on your wbesite)

They offer slightly different experiences so be sure to evaluate each one for different use cases.

#3

Add supporting content to drive click-through: Website visitors need to feel compelled to click through to your content. As well as an image or embed code of your Turtl Doc, consider adding a supporting description which calls out the value your content delivers and include an additional text-based CTA button to drive more clicks.

#4

Consider website speed: Different sharing methods will come with different file sizes e.g. GIFs are larger than static images. If adding multiple Turtl Docs to a single page, ensure you're considering your page load speeds.

#5

Add UTM codes to any links: Whether you're embedding a Doc, hyperlinking an image or something else, Add UTM codes to the end of your URLs to make analysis easier. This will help you to understand what channels and formats are driving the most traffic.

Example 1

Embed code used big and bold
Lies above the fold of the screen
Cover style and wording consistent with landing page

See web version

Example 2

Used as follow-on content to support a blog
Multiple embed codes used in succession
Value of each Doc clearly called out

See web version

Example 3

Embedded big and bold on the landing page
Page content emphasises the value of the guide
Embed code used to encourage click-through

See web version

Example 4

Static images used to form a carousel
Each image hyperlinks to a Turtl Doc
Elegant and clean design

See web version

Example 5

Custom Wordpress website module created for Turtl Docs
Each card opens a Turtl Doc in a lightbox
Space-efficient way to surface multiple resources

See web version