Tips
1. Set goals: aligned with your initial company goals
2. Gate accordingly: choose the type of gate and location, or get creative with chatbots. Find out more about gating strategy here
3. Highly targeted lists: create lists in your CRM for ad platforms, or use targeting parameters to narrow down to key audiences
4. Turtl Doc covers: these are auto-generated and effective social images which can be A/B tested for effectivenss
5. Boost engagement: upgrade top-performing organic social to paid
6. Create conversions: Turn Turtl Doc events into paid social conversions
7. Create tags: use UTM tags to slice & dice your data
Key metrics: Click through rate (messaging/cover image), conversion rate, reads & read time by channel