<p><b><span class="color-class-option-1" style="font-size:0.5em;">RESEARCH </span></b><br><span style="font-size:1.2em;">Making your content count</span></p>
<p><span style="font-size:0.9em;">Today’s marketers have more money to spend on content—but only </span><b><span class="color-class-option-1" style="font-size:0.9em;">42%</span></b><span style="font-size:0.9em;"> believe their strategy is very successful. </span></p><span style="font-size:0.9em;"><p> </p><p><span style="font-size:1.0em;">Our research identifies six best practices that could make all the difference.</span></p></span>
The voice of the content marketer - 2023 report
Contents
<p><span style="font-size:1.1em;">The executive summary</span></p>
<p><span style="font-size:1.1em;">Methodology</span></p>
<p><span style="font-size:1.1em;">Content budgets and barriers</span></p>
<p><span style="font-size:1.1em;">Content formats</span></p>
<p><span style="font-size:1.1em;">Content design, personalization, and psychology</span></p>
<p>Content performance</p>
<p><span style="font-size:1.1em;">The disarmingly simple conclusion</span></p>
<p> </p><p>Next steps</p>
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