Reeling readers in when they're already hooked
Lead capture events mean reader contact details can be captured mid-story, when readers are most actively engaged in reading and likely to share details.
Sign up events are also set at the end of each Story.
One click creates an event on any page and can be updated live, allowing teams to experiment on which placements generate the best conversions.
The Economist used sign up events to generate contacts against particular target groups such as students and millenials.
Mind also used capture events to generate new contacts to support the launch of the Workplace Wellbeing Index.