Content Psychology 101
What goes on in the heads of our readers?
Contents
The online reading conundrum
In search of answers
1. Navigating textual landscapes
A (very) brief history of reading
We have no reading circuits
Layouts are our maps
Pages offer real topography
Running out of memory
Is this surprising?
In summary
2. The value of pictures
Invisible imagery
As a result of our evolution
The content status quo
When it's done right...
In summary
3. The joy of interaction
Extrinsic vs intrinsic motivation
Intrinsic goal framing
Self Determination Theory
Share a Coke with...
In summary
What can you achieve?
In summary
Thank you for listening Content Psychology 101
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