Digital content strategy

Increasingly, when people talk about content strategy, they mean digital content strategy. As more and more businesses transform their marketing activities to a digital-first approach, print takes the back seat.

While there is definitely still room for printed content in a healthy strategy, understanding how a printed piece of collateral works online is critical to maximizing the value of what can be a very costly resource. An integrated strategy will achieve more.

Do you have a comprehensive and integrated content strategy?

Yes, we'd be lost without it
Not yet, but getting there
No, it's not a priority right now
Don't know