Resources for both kinds of strategy
Content strategy has seen a delightful amount of attention over the last five or so years, and there are a variety of excellent resources out there to help you plan yours. Here are some of our faves:
Content strategy for the web by Kristina Halvorson & Melissa Rach
The content strategy toolkit by Meghan Casey
Finding your brand’s voice by Harriet Cummings
Clout: the art and science of influential web content by Colleen Jones
There is a lot of content about content marketing (surprise), but a lot of it is superficial. Here are a couple of hands-on resources to help you move your planning forward.
How to Develop a Content [Marketing] Strategy: A Start-to-Finish Guide – by Hubspot
The Most Complete Content Marketing Process Guide You Need to Get Organized – according to Coschedule
Epic Content Marketing – by Joe Pulizzi
