The challenge of keeping employees connected
The accelerated shift from office-based corporate culture to a virtual one means the employee experience now feels very different. This isn't a temporary change either; people have seen the benefits of not commuting five days a week and won't be in a hurry to return to that lifestyle. How do we build company cultures when we don't have people gathered together anymore?
This is a pivotal time for internal comms professionals. Content and communications have a big role to play in how businesses keep their people engaged and connected.
People teams are being called upon to keep people informed and to keep them motivated. But crisis mode comms can only last for so long before people tune out. It's not sustainable for the senders or receivers. It is time to work out how and when to update staff, as well as what to communicate and to who.
While the pandemic was a collective experience, it impacted people in different ways. Communicating meaningfully depends of vastly different contexts: people with children, those without, people who live alone, and so on.
Corporate culture is based on authentic and personal experiences, but how do we share information and keep people connected in an authentic and personal way from afar?
People often think of company culture in terms of team-building activities, work socials, and table football. So when none of those things are possible or of interest, what truly is your company's culture?
