What's next for internal comms
There was a huge shift in internal comms after 2020. Not only has the volume of communication increased, but its tone has evolved too. Professionals simply can’t get away with producing content that isn’t authentic, empathetic, and compassionate with everything that's going on. Circumstances have compelled business leaders to take a less transactional and far more conversational approach to communication. And whilst the push from employees for this shift already existed pre-COVID, the importance has heightened since.
Conversational means two-way communications. Our work is not just about sending top-down messages and issuing information. It’s also about listening to people. The crisis has reminded everyone of this. Businesses need to get this right because even in the midst of massive global uncertainty, people will still leave a company if they don’t feel valued. Conversation is how we build relationships, and our relationships amount to our culture.
