SUMMARY
So what are we really saying?

By failing to prepare, you are preparing to fail.

According to Marketing Charts, pipeline growth remains the number one problem in 2022. Companies will put themselves in the best position for success in the face of a recession by shifting their mindset and meeting buyers where they are in their journey.

To do this, marketers need tools and strategies which allow them to scale their content approach by doing more with less.This will involve building and training in-house teams, expanding addressable markets, investing in new tech stack, and building a content strategy to accelerate digital transformation and drive digital experiences which excite customers, drive traffic, and generate leads.

This will be informed by their content strategy, but if this is true, creating those experiences will be difficult.

In a world where marketing teams are overstretched and under-resources, how can we do more with less?

Turtl's top four key areas of focus to drive speedy results:

Key take-aways

Bring content production in-house
Centralize materials and production in an easy-to-use content engine
Optimize the creation of modular content
Transform print to digital content
Keep content up-to-date and relevant with real-time editing capabilities
Knowing what moves the needle (aka meaningful insights and value attribution)