WELCOME
Paying attention?

About this guide and series

Information overload!

We're all constantly flooded with adverts, messaging, and content.
As a result, attention is an increasingly rare and valuable commodity.

Watch this quick 60 second into from Nick Mason, CEO at Turtl

So, is there a proven way to cut through the noise and pull our audiences closer? Can we leverage psychology to acquire and retain attention more reliably? And what business results can we expect from doing so?

In this issue you'll learn...

1. Why does attention matter? 💭
We'll take a look at "The Attention Economy", the thinking behind it, and how leading research shows strong connections between increases in attention and propensity to buy.

2. How does attention work? 🧠
We'll take a deep dive into the psychology of attention and explore how motivation, imagery, and even meatballs (yes, meatballs!) can lead to surprising business outcomes.

3. Can we prove the theory? 📝
We'll put all the theory to the test in a rigorous, third-party study to answer the key question: "Can we engineer our marketing efforts to acquire and retain attention better?"

4. How do I get started? 🔐
Finally, we'll share some tips to help you start to apply these ideas to your own marketing.