Option one
The serious business of storytelling
“Great stories happen to those who can tell them.” – Ira Glass
Storytelling connects us like nothing else. Whether we’re enjoying a movie, listening to a novel, or reading a book, stories and storytelling have an unmatched ability to draw us in, capture our attention, and communicate ideas and messages across space and time. But why is storytelling such an effective form of communication? What makes stories tick? And how can we leverage their power to improve our communications and relationships with prospects, customers, colleagues, and other audiences?
In this issue, we’ll explore the history of storytelling, look at what makes a story a story, and show how this knowledge can be applied in sales, marketing, internal comms, and other business functions to deliver tangible results.