Contents
The rest is about judging intent correctly, charting real engagement, and delivering genuine qualified leads for the sales team.
This guide explores how you can use the principles of psychology and a modern approach to creating content to drive decision-making in your favor.
The executive summary
4 reasons marketers struggle to drive decisions
Behavioral psychology and how it drives decisions
How to use self-determination theory to create engaging, emotion-provoking experiences
How interactive content platforms support decision-making
Translating psychology into strategic performance
Summing up with 4 key takeaways
