How interactive content platforms support decision making & motivation

Interactive content platforms are changing content optimization to help marketers garner more attention and better insights

Here’s a look at how they work:

One of the biggest barriers behind this has been data. How can we use engagement data from our content, such as read times, clicks, and interactions, and how does it play into pipeline and revenue?

– Chris Carpenter,
Acquisition Marketing Manager at Turtl

Everything comes back to data

If you can untangle the data that you collect from your content, you can scope out reader intent and interests much more accurately. This is essentially mind-reading for marketers; it’s all about using analytics and spotting patterns to help give people what they want.This means you can craft a more informed, data-backed narrative that resonates with your audience to help stand out among your competitors, influence their decision-making and drive revenue.Consistently quantifying those engagement signals, then passing across more qualified prospects to sales is much more effective than the current model.

See your content in a more engaging light

To fully understand the impact of Turtl’s engaging, interactive format, you need to see it in action. So, we’ve made trialing our platform incredibly easy.

Simply upload an existing PDF or web page at the link below, and we’ll send your content back in a fresh Turtl Doc that’s ready to deliver as much as 10x more engagement.

Upload your content