Summing up with 4 key takeaways

The potential impact for revenue, ROI, and opportunity generation in the pipeline

By combining principles of psychology and how readers respond to different content formats, you can optimize the way you produce content to help drive the results you’re looking for.With modern platforms, we now have the tools necessary to create content that accurately captures and interprets intent, delivering meaningful feedback and data that you can use to define your strategy more clearly.Combining this new capability with the principles of behavioral psychology means you can consistently build content that directly speaks to prospects’ needs and influences them to make the right decisions.

4 key takeaways

01.

Get to know what motivates your prospects and appeal to their emotions to drive decisions

02.

If there’s a chance your prospects are overwhelmed by choices, nudge them into making the right ones

03.

Focus on the experience by investing in both the medium and the message – how you communicate is just as important as what you say

04.

Your MQL is only as good as what you feed into it; create content in a format that caters to the reading brain and is smart enough to track what your readers are up to