VALIDATING THE TURTL EXPERIENCE

From feedback to user testing, we got the low-down on how to build the ultimate Editor

DEEP DIVING
INTO THE NEEDS
OF TURTL USERS

Here at Turtl, we're always looking for new ways to innovate and improve. We’re committed to continually improving our platform to provide an outstanding creation experience for every user.

And who better to tell us about their Turtl experience than you?

We wanted to know all the challenges you've faced, moments of joy you've experienced, and every “it would be nice if…” thought you've had. Everything that makes up your experience of using Turtl.

We analyzed more than 3,000 pieces of customer feedback

…and ran 40+ customer interviews and user tests.

And we did this as part of our mission to create the new-and-improved Turtl Editor.

SO, WHAT DO TURTL USERS NEED FROM THE NEW EDITOR?

More design
flexibility

A wider range of design options at your fingertips so you can edit assets as you go

Friendly for
designers

A more familiar experience for seasoned pros to ease production bottlenecks

A variety of
content types

Suitable for all your content needs, including short-form use cases

Easier to learn

New users can get up to speed faster, keeping downtime to a minimum

Faster creation

A simplified look and feel means you can create stellar content more quickly

AFTER DOZENS OF ROUNDS OF PROTOTYPING, TESTING AND IN-DEPTH USER VALIDATION…

Using a baseline
score of

5.0

Users rated
the new tools

9.0

…saying it's pretty much everything they could have possibly hoped for!